3 new customers & 200% revenue increase in 1st 6 months for an AI platform in BFSI
Client Overview
- Company: A Leading AI Platform in the banking and financial services
- Employees: 300
- Location: Singapore and Banglore
Challenge
The company developed an innovative AI solution to digitize the loan origination process for lenders but faced challenges with market penetration due to high competition and limited brand recognition. They required a comprehensive go-to-market (GTM) strategy to position their product and attract customers effectively.
Objective
To develop and execute a GTM strategy that positions the AI platform in the market attracts target customers, and drives revenue growth.
Solution: Go-To-Market Strategy
Our consulting services provided a multi-faceted GTM strategy, focusing on market research, customer segmentation, value proposition, and strategic partnerships. This comprehensive approach was tailored to address the client’s specific needs and drive successful market entry.
Implementation
Market Research: Conducted extensive research to understand the competitive landscape and customer needs.
Customer Segmentation: Defined an ideal customer profile and segmented the market into primary and secondary target audiences.
Value Proposition: Developed a compelling value proposition highlighting the unique benefits of the AI solution, with tailored messaging for different segments.
Strategic Partnerships: Formed partnerships with industry associations and technology integrators to expand reach and credibility.
Sales and Marketing Strategy: Launched targeted campaigns and implemented a sales enablement program to equip the sales team for effective engagement.
Performance Tracking: Utilized advanced analytics to track performance and optimize the GTM strategy based on data-driven insights.
Results
Market Penetration: Within 6 months, the company secured contracts with 3 large sized NBFCs
Customer Acquisition: Increased qualified leads by 40% and achieved a 25% conversion rate
Revenue Growth: Generated a 200% increase in revenue in the first year
Brand Recognition: Enhanced brand recognition through strategic partnerships and influencer collaborations.
Client Testimonial
By leveraging our consulting expertise to implement a comprehensive go-to-market strategy, the client successfully penetrated the market, attracted target customers, and achieved 200% revenue growth in a short span of 6 months.